Sir Mohammad Jaafar applied science to his product suite, then handed his peers a proven road map to metabolically healthier food, for free.
“KDD doesn’t want to be part of the problem. We want to be part of the solution
– Sir Mohammad Jaafar
“The gap between what food companies can do and what they choose to do is the whole story
– Professor Barry Popkin
“I think it's going to have to come from the people, in the way it did with tobacco and then with the opioid crisis
– Dr Vera Tarman
“If you don't feel uncomfortable, you're probably not driving change in the first place
– Paul Polman
“We have an opportunity to rethink farming not just as a matter of what we extract from the earth, but what we contribute back
– Dr Tracy Shafizadeh
